A marketing pgpr emulsifier person's four-year experience - social media sad reminder wristbands, do not continue to play soy sauce Group Chief Financial Officer Paul Richardson said, Cordiant (2002 revenue $ 788 million) of the merged company will increase in 2004 sales 300 million pgpr emulsifier pounds. Group CEO Martin Sorrell &S226; (Martin Sorrell) pgpr emulsifier believes that the acquisition will help strengthen WPP and international customers to contact the company to achieve pgpr emulsifier the strategic goal to expand operations in Asia and Latin America.
Tang believes that belong to WPP Group's Ogilvy & Mather advertising is the company's main competitor in China (especially in Beijing), for which the Hong Kong branch has recently moved to the company's creative director of Beijing, Beijing to strengthen the company's strength. By virtue of their understanding of the advertising industry and "faith" and the advantage in terms of build the Volkswagen brand, JWT charges to customers is generally about 30% higher than their peers. pgpr emulsifier Currently, the company is preparing pgpr emulsifier to acquire the ability to further strengthen our business in the Guangzhou market. Doctoroff noted JWT China business development objectives are to further expand local customers, while diversified income sources.
Mindshare in 2002 in the amount of $ 18 billion contract pgpr emulsifier to become the world's second pgpr emulsifier largest media buying company and the Shanghai Ogilvy & Mather and JWT - Joe merger pgpr emulsifier of the media sector Mindshare (MindShare) China was founded in 1997 In November, unified management of Ogilvy & Mather, JWT, MEC (Media Edge: CIA), Ling Li Maximize the media and media buying. pgpr emulsifier In the first four years after creation, the company more than local customers, currently there Jiaotong University L., Guan Sheng Yuan, China Mobile and Yanjing beer, developed its own customers accounted for more than 70% of the total.
To avoid a conflict pgpr emulsifier of interest may exist, WPP were set up MEC (Ministry of Development by the electric media from Jan 2002, global contract amount of $ 15.5 billion), Li Ling advertising media planning and Maximize designed by Mindshare unity responsible for media buying. Bessie Lee believes that compared with other buyers, Mindshare has the advantage of focusing on staff training and development to adapt to the Chinese market, media-specific software: the company uses Ad Network and drama ratings analysis software Drama Database, in order to reduce human error. She said MindShare in local customers and consumers to understand and grasp the current is still not as local competitors, pgpr emulsifier the company plans to accelerate the establishment of branches in China to achieve an annual growth of more than 10% of the target.
In 1991, Ogilvy & Mather and the Chinese mainland's largest state-owned advertising company Shanghai advertising company, a joint venture of the "Shanghai Ogilvy & Mather." Currently, "Ogilvy China" has opened offices in Shanghai, Beijing, Guangzhou, Hong Kong, Taiwan and other places, more than 1,500 employees. "Ogilvy China" has become an integral part of comprehensive regional network, providing customers with advertising, public relations, customer relationship marketing, interactive marketing, telemarketing, visual management, market research, promotion pgpr emulsifier planning and a full range of communication services, such as graphic design, Currently its customers in China include IBM, Motorola, BMW, Shell, SmithKline, Kodak, KFC, Shanghai Volkswagen, Unilever and unified food.
DuPont appointed Ogilvy & Mather for its global integrated marketing and brand management agency pgpr emulsifier soon, OgilvyOne (Ogilvy One Worldwide) in May 2003 launched a new service OneReach in India, China, Thailand pgpr emulsifier and Indonesia pgpr emulsifier in Asia Pacific to explore the local town market. OneReach will OgilvyOne in the electronic media and database marketing skills and Outreach (affiliated with Ogilvy Group) combining the second and third tier cities and rural marketing network, development pgpr emulsifier of new high-end customers in a new market . It is reported that, OneReach Unilever has been in service in India.
In 1991, China United Advertising Corporation (CNUAC) cooperation BBDO affiliated pgpr emulsifier with Xinhua News Agency, founded BBDO Ltd. (BBDO 51%) to enter the Chinese market. According BBDO China CEO Lau Seng Yee introduced since 2000 in China, with an average annual revenue growth of 20-30%, pgpr emulsifier the Shanghai headquarters pgpr emulsifier staff from 32 people to the development in June 2003 for 75 people. Currently BBDO's global customers are customers BBDO has become China's; director of the U.S. market after joining PepsiCo, pgpr emulsifier in early 2003, BBDO and JWT compete in Joe's win, won the Pepsi China Advertising; BBDO's Local customers include Shanghai Mobile, Shanghai Jahwa, donkey-hide gelatin and Bons Group.
SY Lau admits BBDO's pgpr emulsifier China operations and belong to Omnicom's DDB (by advertising celebrities founder Bill Bernbach, Department 2002 8th largest global advertising agency, annual revenue $ 815 million) and Li Daiyi (1998 acquisitions After the rapid development of GGT BDDP scale system in 2002 the world's first 10 largest advertising agency, annual revenue $ 666 million) in competition, but the probability is very small. He believes that the company's business in China need to strengthen communication with local customers, the two sides closer conceptual; on this basis will it be possible to shape the success of local brands; addition, the company needed more high-quality pgpr emulsifier local talent to join.
White Dragon, said the company is now only 20-25% of the customers from the three advertising agencies, and the remaining 75-80% of the customers are directly available. To facilitate business development, OMD established in China as Beijing DDB associate institutions. In his view, the major competitors pgpr emulsifier in the market compared with ZenithOptimedia and Mindshare, OMD advantage is the high quality of the staff, the company attaches importance to all employees and customers. At present, China's advertising industry, a common problem is that high-quality staff turnover is high, China's rapid economic development, many opportunities, so media companies need to continue to retain and finding good employees, operating costs tend to rise.
Equity structure: founder Marcel Bleustein-Blanchet's daughter, Elisabeth Badinter Chairman of the Supervisory Board of Publicis pgpr emulsifier Groupe controls a 35% stake; Dentsu shareholding to 15%.
Publicis Groupe (Publicis Groupe SA) 1926 was created in the last century in the late 1990s, through a series of mergers and acquisitions rapidly among the global advertising and communications group of columns. June 2000 the Group's pgpr emulsifier stock worth $ 1.9 billion acquisition of Saatchi smooth (Saatchi & Saatchi), strengthened the Group's U.S. operations; March 2002, on the advertising group Bcom3 (Leo Burnett and Delta by the above 1999 merged) acquisition and $ 3 billion stake in power through 17% of the male lion to further consolidate the United States, Japan's market share. pgpr emulsifier However, the deal also led Delta High (D'arcy) Bright customers in China, Shanghai Jahwa, Dopod phones (DOPOD) South Corfu batteries switch Ogilvy, BBDO and Dentsu 4A companies embrace. ZenithOptimedia and Starcom MediaVest (Starcom pgpr emulsifier MediaVest pgpr emulsifier Group, 2002 年 global contract amount of $ 21.7 billion in brand communication among the largest listed company, has 110 offices in 76 countries), a combination of the male lion to become the world The first big media planning and buyers (as shown in Table 4, 5). In 2002, Groupe to $ 2.7 billion in total revenue in the world's fourth largest advertising and communications group.
In 1998, through the acquisition of Groupe advertising company pgpr emulsifier in China, Hong Kong-owned BSC (Ad-Link), the international advertising and communications group in the latest to enter the Chinese market in recent years, business in China, more than 25% annual growth rate. Tse Director Groupe abbreviated general manager of China said that the company and under the same group Saatchi & Saatchi (line 2002 the world's first 13 big advertising agency, revenue $ 476 million) and Leo Burnett in the business to expand as much as possible to avoid competition; though Groupe overseas customers may not become its Chinese customers, but priority will be the chance to compete. And WPP, Interpublic and other peer is different, Publicis Groupe's no independent pgpr emulsifier public relations firm, with only public relations department within the Group.
ZenithOptimedia Zenithmedia integrated with Optimedia two networks (Zenith Optimedia Group) is the world's fourth largest pgpr emulsifier media buying company, the Publicis pgpr emulsifier Groupe holding 75% in 2002 amounted to $ 17 billion global contract; The company also manages the more than 30 million U.S. dollars contract amount of Publicis Groupe. ZenithOptimedia major international customers, Alcatel, Allied Domecq, Verizon, British American Tobacco, BT, Campbell's, Continental, Darden Restaurants, Exxon - Mobil, Europcar, General Mills, HSBC, Kingfisher (Kingfisher), Kraft Food, Mars, Pharmacia, Procter & Gamble, Puma, MG Rover, Salvatore Ferragamo, Seiko, Toyota / Lexus and United Airlines, etc. China's domestic customers are Shanghai General Motors, Procter & Gamble, Guangzhou, pgpr emulsifier China Mobile, Janssen and Bright Dairy and so on.
To further enhance the strength of the ability to communicate in consumer, brand and media planning aspects, and to existing and potential customers to promote the company's pgpr emulsifier proprietary planning tools, the company in July 2002 as vice president of China by the Ying Zhuang. Zhuang Ying in Shanghai since 1992 a number of advertising agencies, including JWT and Leo Burnett. She served as Managing Director of Carat Media in China before joining ZenithOptimedia. ZenithOptimedia Managing Director of China, Yue Lenan (Alex Abplanalp) noted that traditional advertising due to the increase pgpr emulsifier in advertising volume has become increasingly saturated, so media companies should be ready not only to attract and catch the consumer, but also need to improve or alter consumer awareness of the brand and identity. With the Chinese media began to vertical / horizontal integration, brand / media planning should be co-ordinated.
ZenithOptimedia China CEO Lee Chi said that due to the strength of the Bates brings customers in the proportion of its overall share of less than 5%, WPP's acquisition of Cordiant on the strength of business in China has little effect; advertisers, pgpr emulsifier strength accounted for 75-80% of direct contact. He pointed pgpr emulsifier out that the amount of the target company in 2003 was 5.5 billion yuan contract, revenue is expected to rise 40% over 2002. Negatively affected by SARS, the strength of the first half of this year, revenue actually increased by 30%, however, due to the customer aspect fixed charges, and pluralistic media, put varieties pgpr emulsifier (outdoor, pgpr emulsifier network, etc.) and to expand the geographical scope of the company's media planning lead to an increase in operating costs Therefore, the profit decline.
Dentsu Shanghai and Guangzhou Branch business leader, managing pgpr emulsifier director of Oka b (Keiji Oka) believes that the advantages and features of the company's business is starting from market analysis marketing strategy, thus providing customers with the appropriate advertising and media planning; same time, comprehensive brand management "brand integration" (Context Branding) concept helps to keep the brand meaning pgpr emulsifier and context of continuity.
Prior to the acquisition BCom3 advertising group Publicis, Havas (Havas) was the world's top five, France's largest advertising and communications group. Currently, Hawass's major advertising companies, including Euro RSCG (Euro RSCG Worldwide, headquartered in New York), Arnold Worldwide (Boston-based), Media Planning Group (Media Planning Group, headquartered in Barcelona) and market services. pgpr emulsifier " Lean integrated marketing "(Field Force Integrated Marketing Group) and so on. In 2002, Hawass $ 1.8 billion in total revenue, ranked the world's sixth largest advertising and communications group.
In the advertising company Havas subsidiary, Euro RSCG first to enter the Chinese market (1993). pgpr emulsifier The company pgpr emulsifier with the "Guangzhou Daily", a joint venture advertising agency Euro RSCG (now renamed Euro RSCG Integrated Marketing Communication), holding 70%, in Beijing, Shanghai and Guangzhou offices. In 4A companies, Euro RSCG advantage is with the customer in front of partnership marketing pgpr emulsifier activities, marketing activities will introduce creative thinking. The company through the acquisition of local marketing services company "lean" 70% of the shares, quickly established pgpr emulsifier a business pgpr emulsifier advantage in China. pgpr emulsifier In addition, Euro RSCG also in 1999 and co-founded Mindshare Media Ling Li, established in 2000, Euro RSCG medical communications, and gradually form a complete network.
In order to provide "one-stop service" to advertisers, the end of 2002 and Lean Euro RSCG integrated marketing leverage their strengths, set up a "brand group", to provide customers with tailored advertising agencies, market research, public relations, brand promotion, event marketing and channel management, and other services. CEO of Euro RSCG Asia Pacific, Vincent Digonnet said the company next focus is the development of local customers. Therefore, Euro RSCG in September 2002 to general manager of its Taiwan Tang Shufen transferred pgpr emulsifier to Shanghai. Ogilvy had worked in the advertising industry in Taiwan 唐淑芬 youngest general manager, she thinks Euro RSCG strategy pgpr emulsifier is successful in China: investment, development and nurturing local talent local customer care team has not only enabled the "local thinking "also pgpr emulsifier saves a lot of labor costs, so China has shown a profit of Euro RSCG state.
Larry Valenstein created in 1917, Grey Global Group (Grey Global Group) in the industry with creativity and good customer management has won a long-term loyal customers: the time the company is Procter & Gamble services for over 40 years; Currently, private family Ed Grey Meyer control. Due to the size of its long-term good relations with customers and moderate, fine letter is often the industry as a possible acquisition pgpr emulsifier target. 2002 Grey Global revenue $ 1.2 billion, ranking the world's seventh largest advertising and communications group; while Grey advertising revenue $ 586 million, pgpr emulsifier ranking the first 12 advertising agencies. Leading media (MediaCom Worldwide) 2002 年 contract amount to $ 12.3 billion in the first nine ranked global # 2 in the field of online media, major customers include 3M, British American Tobacco, Cendant, ConAgra, GlaxoSmithKline, Hasbro, LVMH, Mars (Mars, Inc.), Nokia, Oracle, Procter & Gamble, Volkswagen and Warner Brothers.
Hakuhodo is # 2 in Japanese advertising pgpr emulsifier and communications group, pgpr emulsifier is Japan's oldest advertising agency, founded by the Hironao Seki in 1895. December 2002, and Hakuhodo advertising agency Daiko and Yomiko combined to narrow the # 1 Dentsu gap in the business. Meanwhile, the company also through
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