Horse meat scandal is no health crisis in the sense that people have become sick. In contrast, it has developed into a full-fledged brand crisis three known Swedish brands. For Dafgård and Findus, the crisis at worst exacerbate a negative spiral. Ikea is the second unwelcome publicity breakdown in a short time.
The recent horsemeat scandal has given many a bad taste in the mouth. So far, no cases of disease detected as a result of the implicated meat, but it raises serious questions about organized fraud and lack of control. It just does not feel good to eat a kind of animal when one thinks one eats the other.
But the two Swedish producers of food crisis is a matter of life and death. Findus frozen lasagnes and Dafgård meatballs smithfield ma will in the foreseeable future to be associated with meat cheating and dead horses. In an industry where the options for consumers, smithfield ma many, such a brand failure be fatal.
The scandal could not be more inconvenient. Both Findus in Bjuv in Skåne (with around 800 employees) and Dafgård in Västergötland Källby (around 1,000 employees) wrestled before hästköttsdebaclet with financial worries.
Findus parent company was forced last fall to bring in new billion to reduce its indebtedness. Both companies were forced last year to lay off staff. The depressed profitability enables the caterer are putting out more manufacturing to subcontractors, which of course affects their control capabilities. smithfield ma
Matlarm about mislabelled ground beef, frozen berries that provide vomiting disease or canned foods with high levels of bisphenol lives on in people's minds for a long time. But it is not always as concrete company name is associated so intimately with a scandal that in the present case.
The latest victim smithfield ma is Ikea now stop all sales of meatballs, burger and stuffed cabbage. Ikea's management is doing everything to demonstrate decisiveness, but must be desperate to have received smithfield ma yet another public relations failure on the neck.
Probably it will take a long time furniture giant meatball sales will recover again once it resumes. But Kamprad stable furniture construction are hardly affected in the longer term. There is a clear difference to Dafgård and Findus, both of which are directly responsible and more vulnerable.
But there is another point to make about the multinational, blue and yellow giants who recently got into trouble brand. Clothing giant H & M has of course been criticized for not taking responsibility for the textile workers' conditions in Cambodia. Ikea has recently admitted that it used the political prisoners in the former GDR in its manufacture.
There is a downside to a portion of meatballs cost 19 crowns, a bookshelf 595 crowns or a t-shirt 49 crowns. Somewhere in the chain there is always smithfield ma the subcontractors who are willing smithfield ma to cheat to increase their profit margins, or raking in a lucrative smithfield ma contract.
In the social media era, it is the well-known smithfield ma consumer brand and its leadership as the most affected. That, if anything should get the most upptagne president to understand that the devil is in the long supply chain smallest details.
horsemeat encountered Horsemeat encountered in Ikea's signature dish.
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